Think Positive design studio tried to break away from the established barriers of clinical laboratories classical corporate identity design by creating a logo that would convey the fresh and youthful spirit of the biomedical scientists who make up the laboratory's personnel.

We could not design the logo for a clinical laboratory and not include the chemical bonds or molecular chains. Of course we could not miss the human factor since clinical labs are there to serve the people.

The hexagon shape, which represents the chemical bonds, is used in the logo to give a sense of structure and order. The molecular chain, and more precisely chains in general, are used to show the meaning of unity and strength. By adding a human element to the equation, it becomes more inviting and approachable allowing customers to see themselves in.